In Santa Claus, Indiana, volunteers “elves” answer thousands of letters to Santa each year, keeping the holiday magic alive. The tradition, dating back to the 1930s, brings joy and hope to children around the world. In Santa Claus, Indiana, volunteers “elves” answer thousands of letters to Santa each year, keeping the holiday magic alive. The tradition, dating back to the 1930s, brings joy and hope to children around the world.