Fifty percent of online consumers are scammed online per year, and 30 percent of them are victimized on Black Friday. Follow these simple precautions from Leyla Bilge, director of Norton’s Scam Research Labs, to protect your money and privacy. Fifty percent of online consumers are scammed online per year, and 30 percent of them are victimized on Black Friday. Follow these simple precautions from Leyla Bilge, director of Norton’s Scam Research Labs, to protect your money and privacy.